Jul. 23rd, 2008

Branding

Jul. 23rd, 2008 02:12 pm
peterbirks: (Default)
Now that Al-Qaeda has been named as one of the top ten most recognized brands in the world (behind Coca Cola but ahead of Virgin) surely it's about time that, like Virgin, the closely-held private operation extend its brand? Perhaps the Ad campaign could be "Terrorism is not nearly enough"?

A Travel Agency business was my first idea, although obviously travel insurance could also be exploited. A new "Per Osama" fashion line would doubtless be THE look of 2009 if it was picked up by M&S, and Primark would spend no time adapting this style for its own stores.

Osama TV and Osama Online, an all-in-oone broadband service, might take longer to put together. Perhaps they could buy out a less respected and less recognized brand. Like, er, Virgin.

++++++++++++++

The free London paper Metro this morning had a story on one Balthazar Getty, a gentlemen of whom I am proud to say I had not heard before this morning.

Anyhoo, Balthazar, whose dalliance with Sienna Miller is neither here nor there, is of no interest to me (although the proclivities of his parents in choosing to name their son after a champagne bottle do add a certain frisson to the story. Presumably he goes to people "Hi, I'm Bal, and these are my brothers Magnum, Jeroboam, and my older brother Methuselah").

No, what was of interest was that the "reporter" (this was the showbiz section, remember) referred to Bal's multi-billionaire grandfather "Jean Paul Getty" -- a rather unfortunate conflation of John Paul Getty and Jean-Paul Gaultier. No-one who saw Mr Getty in The Fifth Element could possibly forget his performance.

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